IN-VR’S JOURNEY WITH MAURITANIA
Strategic services propelling the Western African nation onto the world’s stage
At IN-VR we have been restlessly working towards an act now agenda to push global sustainable development in Africa and globally, hence why it has been very important to work closely with Mauritania’s Ministry of Petroleum, Mines and Energy over the past few month and strategise on how to best highlight the country’s energy sector, flourishing in the region and globally.
Against the effects of climate change, Mauritania is promoting great opportunities for tomorrow's clean energies
MAURITANIA AT COP 27
One of the main milestones was reached as our teams joined forces to attend COP27 in Egypt and promote Mauritania‘s just transition strategic plans.
During the time spent in Egypt, Mauritania excelled at showcasing its vast energy opportunities for tomorrow’s clean energies with their partners.
Elaborating & Implementing a Fundamental Capacity Building Programme
Based on the results of the audit phase carried out by the Consortium, the feedback from the participants and our findings during the mission’s course, our team implemented a training programme for the three levels within the MPME, elaborated carefully to align with the needs of the Ministry.
The three levels embarking on the capacity building programme and coaching sessions are:
Communication and Media Training
Training in Communication, Stakeholder Engagement, Media Relations,
Coaching in Communication
and Media Relations
The capacity building programme and coaching took place over a total of 10 days, tackling all sorts of topics and training activities.
IN-VR is focusing on delivering trainings on
- New Energy Trends & Regional Cooperation
- Creating and Sustaining an International Brand identity for the Ministry
- Social Networking and Online Communication
- Content Creation
- Preparing international tours for investor sourcing
- Budgeting and organisation tools
- And last but certainly not least, Successful Practices to Attract Investors
- How to Prepare for Meetings.
The Ministry of Oil, Mines and Energy hired the specialised IN-VR consortium as the internationally renowned energy sector public relations firm, supported by BEYOND, an international firm specialising in institutional capacity building, and BETACOM, a leading Mauritanian communications strategy firm.
Our team in charge of the mission, flew to Nouakchott on the 9th of February 2023, in order to present the incredible work and the many milestones reached since June 2022, when the journey under a World Bank tender started.
The mission was organised around four main stages:
An audit phase
A communication strategy development phase
The start of the implementation of this communication strategy
A phase of institutional capacity building through the development of a communication strategy
IN-VR BEEN IN CHARGE OF?
IN-VR’s input was focused on the development phase of the international communication strategy. A Business Sentiment report was carried out giving key results, a clear audience analysis, enabling the team to identify key messages, key communication tools, leading to the development of the communication action plan.
The main actions for the deployment of the communication strategy at an international level were the development of a structured messaging
platform to align and ensure consistency of communication at international events involving the MPME, to promote Mauritania through all existing communication channels and additionally the deployment of an extensive communication campaign at the international level. Every step of the strategy deployed during the mission was guided by our and the Ministry's common values - Transparency, Trust, Commitment; core values that were integrated into all activities undertaken.
MISSION & NEXT STEPS
Throughout the mission, it became clear to our team that projects of this magnitude indeed require many steps. The first of these having been undertaken through the first contract with the consortium, Mauritania has laid its first stones towards success and will see others if it ensures that it remains strategic in its #regional and #international #promotion and #cooperation.
IN-VR’s Next Steps
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